A One Stop Marketing Shop
Streamline the marketing process, and focus on your core business.
Whether you’re exploring a business idea, just starting up or looking to expand your business, you’ll need marketing to take you to the next stage. Knack Marketing can help you expedite the marketing process, providing effective end to end advice without the huge overheads you get when working with large agencies or the issues and errors of off shoring.
Dependent on your needs, Knack Marketing will generally start with determining your objectives and then setting tasks to achieve them. Post determining strategy, the next step is building the elements you need.
After implementation Knack Marketing can provide training to ensure you have the necessary skills to successfully and effectively achieve your business’ marketing objectives without having to employ a full time marketing resource, which will assist in keeping the service economical for the long term.
Knack Marketing will remove some of the stress involved, by cutting through all the options by priortising and showing you the most time effective and efficient ways to achieve your marketing goals.
Social Engagement Strategy
Analytics and Reporting
Measure your success and build on it. Knowing what works allows you to fine tune and create additional success.
Email leads in driving online sales. Build a branded toolkit with email templates, image creation, list management and segregation and then DIY or have it managed.
Visual ID, Logo & Brand
Website Development and Build
Blogging & Content Marketing
Use content to support your marketing strategies and drive traffic to your website and increase findability.
Business Stationery & Brochures
SEO and AdWords
Show up on online search to the right person at the right time, despite an ever-changing environment.
of consumers find custom content useful in decision making. Source: McMurry/TMG 2014
SMBs attract new customers through social media. Source: Relevanza 2014
more leads are generated by inbound than outbound. Source: Hubspot 2013
more is spent by customers who receive newsletters. Source: Contact 2013
About Alison Freeman
After 20 years of marketing the big end of town, Alison decided the time had come to work with people, rather than stakeholders.
Previous employees include NAB, Ernst & Young, Australian Government Solicitor, Phillips Fox and Reuters. Alison has taken all her learnings from these employees and is now sharing these techniques with small business by establishing Knack Marketing.
Knack Marketing’s Principles
Translating effective marketing strategies to the small business market presents its own challenges. Knack Marketing was established to help you overcome some of the common problems and to succeed in business.
“I don’t have time for marketing, there’s too many other things I need to be doing.”
Marketing Strategy has to be honed so that you are doing only what is necessary. Nothing more, nothing less. If it’s not fulfilling your business goals don’t do it. Your number one focus needs to be your core business and your marketing efforts should support that.
“I’ll just off shore it. It’s the cheapest way.”
Yes, offshoring and packaging is the cheapest way. In the short term. Long term it’s likely you will be paying more than you expected in time management cost, fixing up dodgy practices and removing penalties.
“I’ll just sign up for a package.”
Some packages are ok, but don’t sign up for templated packages, your business needs are specific to you and your marketing tactics need to be developed specifically for you.
“I can’t afford it, but then again, I can’t afford not to.”
Many small businesses can not afford a full time marketing resource. The best way to overcome this issue is to empower your business through training. That way you can keep your marketing efforts on track at no additional cost.
“My business is too small, I need to grow it before engaging a marketing consultant.”
Knack Marketing specialises in SMEs, especially those just starting their journey or those in the process of expanding. Marketing is all about solving problems, and the best time to do that is when they first arise. Early engagement will save you a lot of time and effort.
Thank you for visiting this website. If you have any questions or would like to contact me please either use this form. I look forward to hearing from you!